BNPL is on rapid growth among youth and young consumers in Southeast Asia including Malaysia and Indonesia. The idea of some providers to serve the underbanked or underserved is somewhat misleading. Although economically this segment is quite large, their ability to repay is quite concerning.
Strategy
“If your ideas aren’t causing a ruckus, they’re not purple enough.”
The model places emphasis on customer-centricity, cross-functional collaboration, and a culture of experimentation.
While the approach offers numerous advantages, it is not without potential downsides, such as increased communication demands and risk-taking.
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