Suhaini Kasmuri, fondly known as SK was a former CFO in various companies (local and MNC). He is also a chartered accountant by profession and a member to Malaysia Institute of Accounting (MIA). Recently I managed to catch him to get his view on Innovation, Creativity and Entrepreneurship (ICE). Especially with many organizations venturing and investing in innovation, how does a CFO make sense out of it?

We trained hard, we learned to work with each other in the team and we listened to our coach. We know our enemies by studying them so much so we might know more about them than ourselves. We check the field our court location we are playing to adapt during the game play.

A decade ago, I started a cafe business. It closed down within a year. Lessons learned was, start small but how small? I used to work in hotels, starting a cafe was small enough. Our menu was good, ingredients sourced from the right suppliers and the cafe was well equipped. Customer research done, nothing could go wrong. Wronged we were.