We have come to these conclusions that organizations should spend less on building the innovation’s capacity. To make success with innovation initiatives, corporations need to consider the innovation ability —the business model, customer experiences, and the service system— that become the value drivers.

Suhaini Kasmuri, fondly known as SK was a former CFO in various companies (local and MNC). He is also a chartered accountant by profession and a member to Malaysia Institute of Accounting (MIA). Recently I managed to catch him to get his view on Innovation, Creativity and Entrepreneurship (ICE). Especially with many organizations venturing and investing in innovation, how does a CFO make sense out of it?

Azreena Azizan is a common name in tech and innovation scene in Malaysia. Currently she is attached to CREST – Collaborative Research in Engineering, Science & Technology. She is heading CREST’s Johor office as Program Director. I am proud and honoured to share her viewpoints on Innovation, Creativity and Entrepreneurship held recently. Here’s the edited excerpt: