What ls? – Subtext is a tool / approach used in a simple prototyping part of design thinking & service design toolbox. 

What For? – The purpose of this tool is to let go the “unheard” & “underlying” information or emotions that suppressed for various reasons. We mean it but don’t say it- hence “sub-text.”

What Next? – Group 2-3 people and have a chat about a particular customers group, ask “What is their subtext that we probably don’t know about?” Be generative by being open about those subtexts. 

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First published on LinkedIn, let’s get connected.