What Is? – Personas are rich description of a specific fictional person / character representing a group of customers, users and people.
What For? – The purpose of personas is break away from the stereotype of customers you usually have. Personas usually an extreme version of assumptions of certain group eg. shopaholics, gamers, baby boomers etc.
What Next? – In your current project, think of some users and customers, enrich it with some vivid assumptions and draw them on an A4 paper. Yes personas are drawn visually. 🙂
*picture credit to Team 2, 15A 🙂
First published on LinkedIn, let’s get connected.