“If your ideas aren’t causing a ruckus, they’re not purple enough.”
The model places emphasis on customer-centricity, cross-functional collaboration, and a culture of experimentation.
While the approach offers numerous advantages, it is not without potential downsides, such as increased communication demands and risk-taking.
Design thinking is a creative problem-solving approach that is human-centric, empathetic, and iterative. If you’re looking to foster innovation in your organization, understanding and implementing design thinking is a must. It paves the way to generate novel ideas, refine existing processes, and create user-friendly products and services.