Azreena Azizan is a common name in tech and innovation scene in Malaysia. Currently she is attached to CREST – Collaborative Research in Engineering, Science & Technology. She is heading CREST’s Johor office as Program Director. I am proud and honoured to share her viewpoints on Innovation, Creativity and Entrepreneurship held recently. Here’s the edited excerpt:

We trained hard, we learned to work with each other in the team and we listened to our coach. We know our enemies by studying them so much so we might know more about them than ourselves. We check the field our court location we are playing to adapt during the game play.

A decade ago, I started a cafe business. It closed down within a year. Lessons learned was, start small but how small? I used to work in hotels, starting a cafe was small enough. Our menu was good, ingredients sourced from the right suppliers and the cafe was well equipped. Customer research done, nothing could go wrong. Wronged we were.