“If your ideas aren’t causing a ruckus, they’re not purple enough.”
The model places emphasis on customer-centricity, cross-functional collaboration, and a culture of experimentation.
While the approach offers numerous advantages, it is not without potential downsides, such as increased communication demands and risk-taking.
The primary functions of innovation are to solve problem and value creation. An innovation skill is the ability to do both of the functions – recognize when a problem require solutions and something potentially valuable is happening and then figuring out how to make it works. The first step is to have a good idea. Good ideas come from having a clear, concise and compelling “hunch” about what people want and need.