Purpose of Recharge is to enable the organization to be aware and find some clarity there’s something new coming for them. They need to contribute, be part of and develop this new initiatives together. In other words, their participation is crucial. Often in some discussion from my experiences, I found some of this innovation is only circumvented from a particular department or division. What makes matter worse if innovation is deemed “IT – information technology” department.

Customers want to go green, but above all they want to save money.