Azreena Azizan is a common name in tech and innovation scene in Malaysia. Currently she is attached to CREST – Collaborative Research in Engineering, Science & Technology. She is heading CREST’s Johor office as Program Director. I am proud and honoured to share her viewpoints on Innovation, Creativity and Entrepreneurship held recently. Here’s the edited excerpt:

A decade ago, I started a cafe business. It closed down within a year. Lessons learned was, start small but how small? I used to work in hotels, starting a cafe was small enough. Our menu was good, ingredients sourced from the right suppliers and the cafe was well equipped. Customer research done, nothing could go wrong. Wronged we were.