1. Creative Confidence, David Kelley, IDEO2. Designing For Growth, Jeanne Liedtka and Tim Ogilvie, Columbia Business School3. The […]
The main reason for this stage is for you to gain as much learning as possible, therefore don’t get stuck yet on the main purpose of your products.
My favorite and I think appropriate definition of today’s innovation come from Clayton Christensen, “Innovation is a change in labor, capital, materials and information into products and services of greater value.”