Innovation is a tricky business. It is tricky because you are NOT going to get it right the first time. Yes, it upsets a lot of people in the quality and production departments. It boils the blood of the financial controllers and accountants. Innovation also going to frustrate your marketing department because of the changing consumers mind. Typical change management framework and processes might have to change, as well.

At this stage, my team and I discuss the broad view of the Why, What, When, Who, Where and How about this partnership proposal. Since this partner is an international partner, we are very serious in making sure we put all things on the table. I found getting all team members to Check-in help to uncover their emotional state during that discussion.